Using Big Data and Predictive Analytics to Drive Business Growth
"But that's the way we have always done it" - A few small words that will guarantee to put you firmly behind the competition as business agility and a high degree of analytical predictability shapes the success of modern business.
As a leader in business or in IT, are you and your colleagues grappling with one of more of the following?
- My planning and business assumptions are based on years of historical data from our systems of record.
- How do I look firmly towards the future with only a view of the past?
- How do I lessen the dependence on intuition, for a more proven and accurate data input.
- I know there are many different Data sources that constitute "Big Data" but how do I select, understand and interpret them in a way that will improve and accelerate my Business Planning and forecasting?
- How do I interpret and turn all of this Data to Insights and Insights to winning strategy, faster for Competitive Advantage?